Adding Google Analytics code

Adding Google Analytics code

Google Analytics is one of many analytics services available for site owners to review and monitor their site activity. Examples of information you can learn include:
  1. Number of site visitors
  2. Most (and least) popular pages
  3. Traffic Sources (e.g. google, facebook, direct visitor)
  4. Time spent per page
  5. Country or City of visitor
  6. See Google's help article here

Adding Google Analytics code


You can add Google Analytics code into the <head> of each sales channel individually, so that you get separate reports on your traffic. Or you can use the same tracking code across all sites if you want a combined report

  1. Go to Sales Channel - Marketing
  2. Go to Analytics and Tracking
  3. Paste your Tracking code here (making sure it is surrounded by the <script> tags. Example code:
Google Analytics tracking code


Other Tracking Code


You can also use this Marketing area to import other useful tracking code into the <head> of your website including:

User Recordings to learn about behaviour

  1. Hotjar
  2. Zoho PageSense
  3. CrazyEgg

Adding Reviews to boost trust

Elfsight has some free widget scripts you can add to either the <head>, the footer or your marketing snippets of your website to increase functionality 

Adding Email Marketing widgets to capture data

You can review our Mailchimp integration guidance, or add other email marketing widget code as per their third party instructions. Contact Shopit if you need further support.