Adding Google Analytics code

Adding Google Analytics code

Google Analytics is one of many analytics services available for site owners to review and monitor their site activity. Examples of information you can learn include:
  1. Number of site visitors
  2. Most (and least) popular pages
  3. Traffic Sources (e.g. google, facebook, direct visitor)
  4. Time spent per page
  5. Country or City of visitor
  6. See Google's help article here

Adding Google Analytics code


You can add Google Analytics code into the <head> of each sales channel individually, so that you get separate reports on your traffic. Or you can use the same tracking code across all sites if you want a combined report

  1. Go to Sales Channel - Marketing
  2. Go to Analytics and Tracking
  3. Paste your Tracking code here (making sure it is surrounded by the <script> tags. Example code:
Google Analytics tracking code


Other Tracking Code


You can also use this Marketing area to import other useful tracking code into the <head> of your website including:

User Recordings to learn about behaviour

  1. Hotjar
  2. Zoho PageSense
  3. CrazyEgg

Adding Reviews to boost trust

Elfsight has some free widget scripts you can add to either the <head>, the footer or your marketing snippets of your website to increase functionality 

Adding Email Marketing widgets to capture data

You can review our Mailchimp integration guidance, or add other email marketing widget code as per their third party instructions. Contact Shopit if you need further support.




    • Related Articles

    • Cookie Code

      To comply with the European Cookie Directive you will need to add a third party script code to each website you launch. What is the Cookie Law? An explanation of this law can be found here - note this was adopted into UK Law as well. By adding a ...
    • Using the Meta Data fields for SEO

      What is Meta Data? Meta data is additional information that a site owner can provide to search engines and users, to increase the understanding of the contents of a page. For SEO reasons you will often have Meta Title, Meta Description, Keywords and ...
    • Making Your Site Live - Domains

      When launching a website by changing DNS settings, it can take 0-48 hours for a site to go live. Your website will still be accessible to you via the 'Edit Website' link within Design, or using the previous development url e.g. ...
    • Finding and submitting your sitemap

      All Shopit sales channels will automatically generate a sitemap.xml file that contains links to all your products, product images, pages, and blog posts. This can be found at www.yoursite.com/sitemap.xml The sitemap is used by search engines like ...
    • Understanding Shopit's default cache

      Shopit has a default cache setup for every website which - depending on the changes you make and the server connection locations - can mean you don't see web changes for 10 seconds to 10minutes Why do you have a cache? All website visitors demand a ...